In-Venue Promotion
- DISPLAY ON VENUE DIGITAL SCREENS- DURING YOUR EVENT
Schedule and deliver artwork at least one week prior to first performance- There are two screens in the lobby available the day of your event to display artwork.
- Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds; art should prominently display event name, date/time, location, organization)
-
ALL VENUE EVENT DIGITAL SIGNAGE LOOPS AT ARTTIX TICKET OFFICE HUBS
Digital signage for events at all Arts & Culture venues will be displayed on the Eccles ArtTix Office Video Wall, outside of Delta Hall showtime hours. This same loop will also be featured on the screen closest to the ticket office at the Mid-Valley Performing Arts Center during non-showtime hours.Digital sign template found HERE: https://bit.ly/3ECeJZJ
The signage will need to meet the following specifications:
Digital Signage Guidelines
- One graphic per event, use template found in above link
- Submit to your event manager or directly to the Arts & Culture Marketing team (jjgreen@saltlakecountyarts.org)
- This opportunity is opt-in and not required
- When to submit:
- Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
- Co-Presenters (Live at the Eccles, Broadway at the Eccles): Any scheduled event can be submitted – no limit on lead time or number of events. Will be removed at the end of the day of the last performance date
- Non-Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
Digital Sign Requirements
- Must use the provided 1920px (w) x 1080px (h) template for your event’s venue.
- Features a single event
- Prominently features the following:
- Name of event
- Date(s) and time(s)
- Presenting organization’s name
- High-res JPG or PNG (unless cinemagraph, then MP4 preferred)
- Static graphics only (no video; cinemagraphs allowed)
Social Media
- SOCIAL MEDIA
Schedule and provide content at least one week in advance
- Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
- Facebook Events - We do create Facebook events for all ticketed events in our venues. We get those up between 30 and 60 days before your event date. If you would like it up earlier than that time frame, you can create a Facebook event and add Salt Lake County Arts & Culture as a co-host.
- Facebook & Instagram Posts on Arts & Culture Accounts
We are happy to help promote your event on our social media accounts. We have Facebook pages and Instagram accounts for Salt Lake County Arts & Culture and Eccles Theater, and Facebook pages for Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center and The Rose.
Choose from the post options below, and provide:
- Facebook - Show Announcement Post
- Show graphic or video (1200x630 or square; website image can be used)
- Copy for post (website description can be used, or provide alternate text)
- Facebook - Discount Offer Post
- Show graphics or video (1200x630 or square; website image can be used)
- Details of discount you'd like to offer
- Facebook - Show Promotion Post
- Image or video (1200x630 or square; video can be used)
- Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
- Instagram - Show Announcement Post
- Show graphic or video (square; website image can be used; video can be used)
- Copy for post (website description can be used, or provide alternate text)
- Relevant hashtags (optional)
- Facebook - Discount Offer Post
- Image or video (square; video can be used)
- Details of discount you'd like to offer
- Instagram - Other Show Promotion Post
- Image or video (square; video can be used)
- Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
- Instagram Story
- Image or video (1080x1920 vertical art) OR URL of Instagram post to share
- Requested @ tags, hashtags, etc.
- Facebook - Show Announcement Post
- Social Media Ads & Boosting - If you would like to reach a larger audience by boosting a social post on our page, please contact our marketing team to discuss details. To boost a post or create an advertising schedule, your organization will provide the boosting/advertising budget and our marketing team will use it to target your desired audience through our social media streams. Most timelines and budgets can be accommodated.
- Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
Email Marketing
- EXCLUSIVE E-BLAST TO A&C MAILING LIST (~105K SUBSCRIBERS; $500 CHARGE; IF RESIDENT PLEASE TALK TO EVENT MANAGER)
Schedule and provide content at least two weeks in advance. Availability is limited and first-come-first-served.- PLEASE NOTE: Exclusive e-blasts MUST include either presale access OR include some amount of a discount.
- Please provide:
-
- E-blast copy (should include event date/time/location, description, any important COVID-19 or ticketing policies)
- E-blast graphics (e.g. show artwork, show photos, organizational logo, etc)
-
- DISCOUNT EMAILS
The marketing team will occasionally send out emails to our subscriber list offering a collection of discounts or special offers for any show that would like to participate. Any future show can be included in the discount email – the only requirements are that tickets are on sale when the email is sent and the show date is after the email is scheduled to be sent.To be included in the email, please inform the marketing team or your event manager of your desire to be included and the discount you’d like to offer. The event artwork you provided for the web listing can be used in the email.
- 2026 Discount Email Calendar
- New Year's deals, January 7 - requests and details due 1/1, email will be sent 1/7 at 10 am MST
- Valentine's Day deals, February 3 - requests and details due 1/29, email will be sent 2/3 at 10 am MST
- Spring deals, March 17 - requests and details due 3/12, email will be sent 3/17 at 10 am MST
- World Art Day deals, April 15 - requests and details due 4/9, email will be sent 4/15 at 10 am MST
- Summer deals, June 2 - requests and details due 5/28, email will be sent 6/2 at 10 am MST
- End of Summer deals, July 28 - requests and details due 7/23, email will be sent 7/28 at 10 am MST
- Season Opening deals, September 1 - requests and details due 8/27, email will be sent 9/1 at 10 am MST
- Halloween deals, October 6 - requests and details due 10/1, email will be sent 10/6 at 10 am MST
- Holiday Shows deals, November 3 - requests and details due 10/29, email will be sent 11/3 at 10 am MST
- Holiday Gifts deals, December 8 - requests and details due 12/3, email will be sent 12/8 at 10 am MST
- 2026 Discount Email Calendar
SaltLakeCountyArts.org
- WEBSITE EVENT PAGE FEATURED BANNER
Schedule and provide content up to 60 days prior to first performance- Featured Banner placement is limited and dependent upon availability.
- Banner art should prominently feature: Event name, date/time, venue location. May also include pertinent show details such as presenting org name/logo, featured artists, etc. Please do NOT include: ArtTix logo, web URLs, logos or text that will be too small to be seen on mobile, and in-depth show details found on show page.
- Banner layout should meet THESE specifications (Banner Dimension Instructions)
- Please provide:
- Mobile Banner: 768x768px square art
- Desktop Banner: 1920(w) x 360(h) px art (follow Banner Dimension Instructions for layout requirements)
Graphic Design
If you have graphic design needs, we can connect you with a local graphic design student outside of our organization.
We have established a working partnership with Salt Lake Community College. They are willing to share potential projects with students in graphic design programs and classes. We can also post on a local job board to reach additional graphic designers.
As part of our partnership with SLCC, we have established that these projects could be paid or not paid.
Once connected with a graphic designer, you would work directly with them.
If you’re interested in connecting with a graphic designer, please send an email to Justin Green at jjgreen@saltlakecountyarts.org with the following information:
- Description of your graphic design needs. Some examples could include creating graphics from scratch, editing existing materials, resizing graphics, and improving a previous design idea. Please be as thorough as possible in what you would like help with.
- Description of payment – either hourly or total budget for your project. We would encourage you to pay designers for their work, but ultimately it is up to you. If you do not have budget, we can seek out graphic designers willing to help without pay, likely students who could use this as an opportunity to build their portfolio.
