Marketing
Guidelines & Resources

• CAPITOL THEATRE MARQUEE (CAPITOL EVENTS ONLY)
  Schedule and provide artwork up to 60 days prior to first performance, tickets must be on sale
  • Art can be put up on marquee up to 60 days prior to first event date.
  • Please provide:
    • 640 (w) x 128 (h) px graphic
      
      
• DIGITAL SIGNAGE
  There is a vertical digital display located in the lobby that can be used to promote your upcoming shows. 
  
  Promotional materials can be included once your event is announced. 
  
  • Please provide:
    • 1080 (w) x 1920 (h) px graphic

• ALL VENUE EVENT DIGITAL SIGNAGE LOOPS AT ARTTIX TICKET OFFICE HUBS
  Digital signage for events at all Arts & Culture venues will be displayed on the Eccles ArtTix Office Video Wall, outside of Delta Hall showtime hours. This same loop will also be featured on the screen closest to the ticket office at the Mid-Valley Performing Arts Center during non-showtime hours.

  Digital sign template found HERE: https://bit.ly/3ECeJZJ

  The signage will need to meet the following specifications:

  Digital Signage Guidelines

  • One graphic per event, use template found in above link
  • Submit to your event manager or directly to the Arts & Culture Marketing team (jjgreen@saltlakecountyarts.org)
  • This opportunity is opt-in and not required
  • When to submit:
    • Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
    • Co-Presenters (Live at the Eccles, Broadway at the Eccles): Any scheduled event can be submitted – no limit on lead time or number of events. Will be removed at the end of the day of the last performance date
    • Non-Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date

  Digital Sign Requirements

  • Must use the provided 1920px (w) x 1080px (h) template for your event’s venue. 
  • Features a single event
  • Prominently features the following:
    • Name of event
    • Date(s) and time(s)
    • Presenting organization’s name
  • High-res JPG or PNG (unless cinemagraph, then MP4 preferred)
  • Static graphics only (no video; cinemagraphs allowed)

• POSTER DISPLAY AT VENUE
  • This opportunity should be coordinated with your event manager.
  • Two poster cases are available for your posters to be displayed following the event prior to yours until the end of your event.
  • Please provide:
    • Printed posters: 20.5 (w) x 48 (h) in inches
    • Coordinate with your event manager
    • Inform marketing staff

• SOCIAL MEDIA
  Schedule and provide content at least one week in advance
  
  
  • Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
    
    
  • Facebook Events - We do create Facebook events for all ticketed events in our venues. We get those up between 30 and 60 days before your event date. If you would like it up earlier than that time frame, you can create a Facebook event and add Salt Lake County Arts & Culture as a co-host. 
    
    
  • Facebook & Instagram Posts on Arts & Culture Accounts
    We are happy to help promote your event on our social media accounts. We have Facebook pages and Instagram accounts for Salt Lake County Arts & Culture and Eccles Theater, and Facebook pages for Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center and The Rose. 
    
    Choose from the post options below, and provide:
    
    • Facebook - Show Announcement Post
      • Show graphic or video (1200x630 or square; website image can be used)
      • Copy for post (website description can be used, or provide alternate text)
    • Facebook - Discount Offer Post 
      • Show graphics or video (1200x630 or square; website image can be used)
      • Details of discount you'd like to offer
    • Facebook - Show Promotion Post
      • Image or video (1200x630 or square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram - Show Announcement Post
      • Show graphic or video (square; website image can be used; video can be used)
      • Copy for post (website description can be used, or provide alternate text)
      • Relevant hashtags (optional)
    • Facebook - Discount Offer Post 
      • Image or video (square; video can be used)
      • Details of discount you'd like to offer
    • Instagram - Other Show Promotion Post
      • Image or video (square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram Story
      • Image or video (1080x1920 vertical art) OR URL of Instagram post to share
      • Requested @ tags, hashtags, etc.
        
        
  • Social Media Ads & Boosting - If you would like to reach a larger audience by boosting a social post on our page, please contact our marketing team to discuss details. To boost a post or create an advertising schedule, your organization will provide the boosting/advertising budget and our marketing team will use it to target your desired audience through our social media streams. Most timelines and budgets can be accommodated.

• EXCLUSIVE E-BLAST TO A&C MAILING LIST (~105K SUBSCRIBERS; $500 CHARGE; IF RESIDENT PLEASE TALK TO EVENT MANAGER)
  Schedule and provide content at least two weeks in advance. Availability is limited and first-come-first-served.
  • PLEASE NOTE: Exclusive e-blasts MUST include either presale access OR include some amount of a discount.
  • Please provide:
    • • E-blast copy (should include event date/time/location, description, any important COVID-19 or ticketing policies)
      • E-blast graphics (e.g. show artwork, show photos, organizational logo, etc.

• DISCOUNT EMAILS
  The marketing team will occasionally send out emails to our subscriber list offering a collection of discounts or special offers for any show that would like to participate. Any future show can be included in the discount email – the only requirements are that tickets are on sale when the email is sent and the show date is after the email is scheduled to be sent.

  To be included in the email, please inform the marketing team or your event manager of your desire to be included and the discount you’d like to offer. The event artwork you provided for the web listing can be used in the email.

  • 2026 Discount Email Calendar
    
    • New Year's deals, January 7 - requests and details due 1/1, email will be sent 1/7 at 10 am MST
    • Valentine's Day deals, February 3 - requests and details due 1/29, email will be sent 2/3 at 10 am MST
    • Spring deals, March 17 - requests and details due 3/12, email will be sent 3/17 at 10 am MST
    • World Art Day deals, April 15 - requests and details due 4/9, email will be sent 4/15 at 10 am MST
    • Summer deals, June 2 - requests and details due 5/28, email will be sent 6/2 at 10 am MST
    • End of Summer deals, July 28 - requests and details due 7/23, email will be sent 7/28 at 10 am MST
    • Season Opening deals, September 1 - requests and details due 8/27, email will be sent 9/1 at 10 am MST
    • Halloween deals, October 6 - requests and details due 10/1, email will be sent 10/6 at 10 am MST
    • Holiday Shows deals, November 3  - requests and details due 10/29, email will be sent 11/3 at 10 am MST
    • Holiday Gifts deals, December 8 - requests and details due 12/3, email will be sent 12/8 at 10 am MST

• WEBSITE EVENT PAGE FEATURED BANNER
  Schedule and provide content up to 60 days prior to first performance
  • Featured Banner placement is limited and dependent upon availability.
  • Banner art should prominently feature: Event name, date/time, venue location. May also include pertinent show details such as presenting org name/logo, featured artists, etc. Please do NOT include: ArtTix logo, web URLs, logos or text that will be too small to be seen on mobile, and in-depth show details found on show page.
  • Banner layout should meet THESE specifications (Banner Dimension Instructions)
  • Please provide:
    • Mobile Banner: 768x768px square art
    • Desktop Banner: 1920(w) x 360(h) px art (follow Banner Dimension Instructions for layout requirements)

If you have graphic design needs, we can connect you with a local graphic design student outside of our organization.

We have established a working partnership with Salt Lake Community College. They are willing to share potential projects with students in graphic design programs and classes. We can also post on a local job board to reach additional graphic designers.

As part of our partnership with SLCC, we have established that these projects could be paid or not paid.

Once connected with a graphic designer, you would work directly with them.

If you’re interested in connecting with a graphic designer, please send an email to Justin Green at jjgreen@saltlakecountyarts.org with the following information:

• Description of your graphic design needs. Some examples could include creating graphics from scratch, editing existing materials, resizing graphics, and improving a previous design idea. Please be as thorough as possible in what you would like help with.
• Description of payment – either hourly or total budget for your project. We would encourage you to pay designers for their work, but ultimately it is up to you. If you do not have budget, we can seek out graphic designers willing to help without pay, likely students who could use this as an opportunity to build their portfolio.

• DISPLAY ON VENUE DIGITAL SCREENS
  Schedule and provide artwork up to 90 days prior to first performance
  • Digital displays are in place in the main lobby and Regent Street Black Box lobby. You may provide a still image or video to advertise your event. Your content will be looped in with other venue and upcoming show information during normal business hours and other events.
  • Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds, still images and animated graphics will be displayed for 10 seconds; art should prominently display event name, date/time, location, organization)

• DISPLAY ON VENUE VIDEO WALL- DURING PERFORMANCE
  Schedule and provide artwork at least two weeks prior to first performance
  • A large video wall is located near the main lobby west entrance and the ArtTix ticket office. The video wall is made up of one large screen stacked on top of another. You may provide artwork to be displayed during your event. Only available to Delta Hall events.
  • Please provide two 1920px (w) x 1080px (h) horizontal digital signs or videos to be displayed in a stacked format. Please leave 100px border without important details. Video must be 30fps.

• ALL VENUE EVENT DIGITAL SIGNAGE LOOPS AT ARTTIX TICKET OFFICE HUBS
  Digital signage for events at all Arts & Culture venues will be displayed on the Eccles ArtTix Office Video Wall, outside of Delta Hall showtime hours. This same loop will also be featured on the screen closest to the ticket office at the Mid-Valley Performing Arts Center during non-showtime hours.

  Digital sign template found HERE: https://bit.ly/3ECeJZJ

  The signage will need to meet the following specifications:

  Digital Signage Guidelines

  • One graphic per event, use template found in above link
  • Submit to your event manager or directly to the Arts & Culture Marketing team (jjgreen@saltlakecountyarts.org)
  • This opportunity is opt-in and not required
  • When to submit:
    • Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
    • Co-Presenters (Live at the Eccles, Broadway at the Eccles): Any scheduled event can be submitted – no limit on lead time or number of events. Will be removed at the end of the day of the last performance date
    • Non-Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date

  Digital Sign Requirements

  • Must use the provided 1920px (w) x 1080px (h) template for your event’s venue. 
  • Features a single event
  • Prominently features the following:
    • Name of event
    • Date(s) and time(s)
    • Presenting organization’s name
  • High-res JPG or PNG (unless cinemagraph, then MP4 preferred)
  • Static graphics only (no video; cinemagraphs allowed)

• POSTER DISPLAY AT VENUE
  Schedule and provide posters up to 90 days prior to first event. Poster case availability is very limited and first-come-first-served. Posters will be placed within one week of delivery based on availability.
  
  • Poster cases are available in the east galleria entrance of the main lobby and in restrooms throughout the building. Check on poster case availability with marketing staff. 
  • Poster case dimensions:
    
    • Large bathroom poster cases: 43x68 inches, 42 3/4 x 67 1/4 reveal
    • Small bathroom poster cases: 30x72 inches, 29 3/8 x 71 3/8 reveal
    • Galleria poster cases: 47 1/4  x 71 1/4 inches, 45 1/2 x 69 3/4 reveal
  • Coordinate delivery of posters with marketing staff

• SOCIAL MEDIA
  Schedule and provide content at least one week in advance
  
  
  • Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
    
    
  • Facebook Events - We do create Facebook events for all ticketed events in our venues. We get those up between 30 and 60 days before your event date. If you would like it up earlier than that time frame, you can create a Facebook event and add Salt Lake County Arts & Culture as a co-host. 
    
    
  • Facebook & Instagram Posts on Arts & Culture Accounts
    We are happy to help promote your event on our social media accounts. We have Facebook pages and Instagram accounts for Salt Lake County Arts & Culture and Eccles Theater, and Facebook pages for Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center and The Rose. 
    
    Choose from the post options below, and provide:
    
    • Facebook - Show Announcement Post
      • Show graphic or video (1200x630 or square; website image can be used)
      • Copy for post (website description can be used, or provide alternate text)
    • Facebook - Discount Offer Post 
      • Show graphics or video (1200x630 or square; website image can be used)
      • Details of discount you'd like to offer
    • Facebook - Show Promotion Post
      • Image or video (1200x630 or square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram - Show Announcement Post
      • Show graphic or video (square; website image can be used; video can be used)
      • Copy for post (website description can be used, or provide alternate text)
      • Relevant hashtags (optional)
    • Facebook - Discount Offer Post 
      • Image or video (square; video can be used)
      • Details of discount you'd like to offer
    • Instagram - Other Show Promotion Post
      • Image or video (square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram Story
      • Image or video (1080x1920 vertical art) OR URL of Instagram post to share
      • Requested @ tags, hashtags, etc.
        
        
  • Social Media Ads & Boosting - If you would like to reach a larger audience by boosting a social post on our page, please contact our marketing team to discuss details. To boost a post or create an advertising schedule, your organization will provide the boosting/advertising budget and our marketing team will use it to target your desired audience through our social media streams. Most timelines and budgets can be accommodated.

• EXCLUSIVE E-BLAST TO A&C MAILING LIST (~105K SUBSCRIBERS; $500 CHARGE; IF RESIDENT PLEASE TALK TO EVENT MANAGER)
  Schedule and provide content at least two weeks in advance. Availability is limited and first-come-first-served.
  • PLEASE NOTE: Exclusive e-blasts MUST include either presale access OR include some amount of a discount.
  • Please provide:
    • E-blast copy (should include event date/time/location, description, any important COVID-19 or ticketing policies)
    • E-blast graphics (e.g. show artwork, show photos, organizational logo, etc.

• DISCOUNT EMAILS
  The marketing team will occasionally send out emails to our subscriber list offering a collection of discounts or special offers for any show that would like to participate. Any future show can be included in the discount email – the only requirements are that tickets are on sale when the email is sent and the show date is after the email is scheduled to be sent.

  To be included in the email, please inform the marketing team or your event manager of your desire to be included and the discount you’d like to offer. The event artwork you provided for the web listing can be used in the email.

  • 2026 Discount Email Calendar
    
    • New Year's deals, January 7 - requests and details due 1/1, email will be sent 1/7 at 10 am MST
    • Valentine's Day deals, February 3 - requests and details due 1/29, email will be sent 2/3 at 10 am MST
    • Spring deals, March 17 - requests and details due 3/12, email will be sent 3/17 at 10 am MST
    • World Art Day deals, April 15 - requests and details due 4/9, email will be sent 4/15 at 10 am MST
    • Summer deals, June 2 - requests and details due 5/28, email will be sent 6/2 at 10 am MST
    • End of Summer deals, July 28 - requests and details due 7/23, email will be sent 7/28 at 10 am MST
    • Season Opening deals, September 1 - requests and details due 8/27, email will be sent 9/1 at 10 am MST
    • Halloween deals, October 6 - requests and details due 10/1, email will be sent 10/6 at 10 am MST
    • Holiday Shows deals, November 3  - requests and details due 10/29, email will be sent 11/3 at 10 am MST
    • Holiday Gifts deals, December 8 - requests and details due 12/3, email will be sent 12/8 at 10 am MST

• WEBSITE EVENT PAGE FEATURED BANNER
  Schedule and provide content up to 60 days prior to first performance
  • Featured Banner placement is limited and dependent upon availability.
  • Banner art should prominently feature: Event name, date/time, venue location. May also include pertinent show details such as presenting org name/logo, featured artists, etc. Please do NOT include: ArtTix logo, web URLs, logos or text that will be too small to be seen on mobile, and in-depth show details found on show page.
  • Banner layout should meet THESE specifications (Banner Dimension Instructions)
  • Please provide:
    • Mobile Banner: 768x768px square art
    • Desktop Banner: 1920(w) x 360(h) px art (follow Banner Dimension Instructions for layout requirements)

If you have graphic design needs, we can connect you with a local graphic design student outside of our organization.

We have established a working partnership with Salt Lake Community College. They are willing to share potential projects with students in graphic design programs and classes. We can also post on a local job board to reach additional graphic designers.

As part of our partnership with SLCC, we have established that these projects could be paid or not paid.

Once connected with a graphic designer, you would work directly with them.

If you’re interested in connecting with a graphic designer, please send an email to Justin Green at jjgreen@saltlakecountyarts.org with the following information:

• Description of your graphic design needs. Some examples could include creating graphics from scratch, editing existing materials, resizing graphics, and improving a previous design idea. Please be as thorough as possible in what you would like help with.
• Description of payment – either hourly or total budget for your project. We would encourage you to pay designers for their work, but ultimately it is up to you. If you do not have budget, we can seek out graphic designers willing to help without pay, likely students who could use this as an opportunity to build their portfolio.

• DISPLAY ON VENUE DIGITAL SCREENS - LOBBY LOOP
  Schedule and provide artwork up to 90 days prior to first performance to include in lobby looped ads
  • Digital displays are in place throughout the lobby. You may provide a still image or video to advertise your event. Your content will be looped in with other venue and upcoming show information during normal business hours and many other events.
  • Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds, still images and animated graphics will be displayed for 10 seconds; art should prominently display event name, date/time, location, organization)

• DISPLAY ON VENUE DIGITAL SCREENS - DURING YOUR EVENT
  Schedule and provide artwork at least one week prior to first event
  
  • Digital displays are located at the entrances of each theater and can be used to display your content during your event.
  • Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds)

• ALL VENUE EVENT DIGITAL SIGNAGE LOOPS AT ARTTIX TICKET OFFICE HUBS
  Digital signage for events at all Arts & Culture venues will be displayed on the Eccles ArtTix Office Video Wall, outside of Delta Hall showtime hours. This same loop will also be featured on the screen closest to the ticket office at the Mid-Valley Performing Arts Center during non-showtime hours.

  Digital sign template found HERE: https://bit.ly/3ECeJZJ

  The signage will need to meet the following specifications:

  Digital Signage Guidelines

  • One graphic per event, use template found in above link
  • Submit to your event manager or directly to the Arts & Culture Marketing team (jjgreen@saltlakecountyarts.org)
  • This opportunity is opt-in and not required
  • When to submit:
    • Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
    • Co-Presenters (Live at the Eccles, Broadway at the Eccles): Any scheduled event can be submitted – no limit on lead time or number of events. Will be removed at the end of the day of the last performance date
    • Non-Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date

  Digital Sign Requirements

  • Must use the provided 1920px (w) x 1080px (h) template for your event’s venue. 
  • Features a single event
  • Prominently features the following:
    • Name of event
    • Date(s) and time(s)
    • Presenting organization’s name
  • High-res JPG or PNG (unless cinemagraph, then MP4 preferred)
  • Static graphics only (no video; cinemagraphs allowed)

• SOCIAL MEDIA
  Schedule and provide content at least one week in advance
  
  
  • Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
    
    
  • Facebook Events - We do create Facebook events for all ticketed events in our venues. We get those up between 30 and 60 days before your event date. If you would like it up earlier than that time frame, you can create a Facebook event and add Salt Lake County Arts & Culture as a co-host. 
    
    
  • Facebook & Instagram Posts on Arts & Culture Accounts
    We are happy to help promote your event on our social media accounts. We have Facebook pages and Instagram accounts for Salt Lake County Arts & Culture and Eccles Theater, and Facebook pages for Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center and The Rose. 
    
    Choose from the post options below, and provide:
    
    • Facebook - Show Announcement Post
      • Show graphic or video (1200x630 or square; website image can be used)
      • Copy for post (website description can be used, or provide alternate text)
    • Facebook - Discount Offer Post 
      • Show graphics or video (1200x630 or square; website image can be used)
      • Details of discount you'd like to offer
    • Facebook - Show Promotion Post
      • Image or video (1200x630 or square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram - Show Announcement Post
      • Show graphic or video (square; website image can be used; video can be used)
      • Copy for post (website description can be used, or provide alternate text)
      • Relevant hashtags (optional)
    • Facebook - Discount Offer Post 
      • Image or video (square; video can be used)
      • Details of discount you'd like to offer
    • Instagram - Other Show Promotion Post
      • Image or video (square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram Story
      • Image or video (1080x1920 vertical art) OR URL of Instagram post to share
      • Requested @ tags, hashtags, etc.
        
        
  • Social Media Ads & Boosting - If you would like to reach a larger audience by boosting a social post on our page, please contact our marketing team to discuss details. To boost a post or create an advertising schedule, your organization will provide the boosting/advertising budget and our marketing team will use it to target your desired audience through our social media streams. Most timelines and budgets can be accommodated.

• EXCLUSIVE E-BLAST TO A&C MAILING LIST (~105K SUBSCRIBERS; $500 CHARGE; IF RESIDENT PLEASE TALK TO EVENT MANAGER)
  Schedule and provide content at least two weeks in advance. Availability is limited and first-come-first-served.
  • PLEASE NOTE: Exclusive e-blasts MUST include either presale access OR include some amount of a discount.
  • Please provide:
    • • E-blast copy (should include event date/time/location, description, any important COVID-19 or ticketing policies)
      • E-blast graphics (e.g. show artwork, show photos, organizational logo, etc)

• DISCOUNT EMAILS
  The marketing team will occasionally send out emails to our subscriber list offering a collection of discounts or special offers for any show that would like to participate. Any future show can be included in the discount email – the only requirements are that tickets are on sale when the email is sent and the show date is after the email is scheduled to be sent.

  To be included in the email, please inform the marketing team or your event manager of your desire to be included and the discount you’d like to offer. The event artwork you provided for the web listing can be used in the email.

  • 2026 Discount Email Calendar
    
    • New Year's deals, January 7 - requests and details due 1/1, email will be sent 1/7 at 10 am MST
    • Valentine's Day deals, February 3 - requests and details due 1/29, email will be sent 2/3 at 10 am MST
    • Spring deals, March 17 - requests and details due 3/12, email will be sent 3/17 at 10 am MST
    • World Art Day deals, April 15 - requests and details due 4/9, email will be sent 4/15 at 10 am MST
    • Summer deals, June 2 - requests and details due 5/28, email will be sent 6/2 at 10 am MST
    • End of Summer deals, July 28 - requests and details due 7/23, email will be sent 7/28 at 10 am MST
    • Season Opening deals, September 1 - requests and details due 8/27, email will be sent 9/1 at 10 am MST
    • Halloween deals, October 6 - requests and details due 10/1, email will be sent 10/6 at 10 am MST
    • Holiday Shows deals, November 3  - requests and details due 10/29, email will be sent 11/3 at 10 am MST
    • Holiday Gifts deals, December 8 - requests and details due 12/3, email will be sent 12/8 at 10 am MST

• WEBSITE EVENT PAGE FEATURED BANNER
  Schedule and provide content up to 60 days prior to first performance
  • Featured Banner placement is limited and dependent upon availability.
  • Banner art should prominently feature: Event name, date/time, venue location. May also include pertinent show details such as presenting org name/logo, featured artists, etc. Please do NOT include: ArtTix logo, web URLs, logos or text that will be too small to be seen on mobile, and in-depth show details found on show page.
  • Banner layout should meet THESE specifications (Banner Dimension Instructions)
  • Please provide:
    • Mobile Banner: 768x768px square art
    • Desktop Banner: 1920(w) x 360(h) px art (follow Banner Dimension Instructions for layout requirements)

If you have graphic design needs, we can connect you with a local graphic design student outside of our organization.

We have established a working partnership with Salt Lake Community College. They are willing to share potential projects with students in graphic design programs and classes. We can also post on a local job board to reach additional graphic designers.

As part of our partnership with SLCC, we have established that these projects could be paid or not paid.

Once connected with a graphic designer, you would work directly with them.

If you’re interested in connecting with a graphic designer, please send an email to Justin Green at jjgreen@saltlakecountyarts.org with the following information:

• Description of your graphic design needs. Some examples could include creating graphics from scratch, editing existing materials, resizing graphics, and improving a previous design idea. Please be as thorough as possible in what you would like help with.
• Description of payment – either hourly or total budget for your project. We would encourage you to pay designers for their work, but ultimately it is up to you. If you do not have budget, we can seek out graphic designers willing to help without pay, likely students who could use this as an opportunity to build their portfolio.

• DISPLAY ON VENUE DIGITAL SCREENS - LOBBY LOOP
  Schedule and provide artwork up to 90 days prior to first performance to include in lobby looped ads
  • Digital displays are in place in the lobby. You may provide a still image or video to advertise your event. Your content will be looped in with other venue and upcoming show information during normal business hours and many other events.
  • Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds, still images and animated graphics will be displayed for 10 seconds; art should prominently display event name, date/time, location, organization)

• DISPLAY ON VENUE DIGITAL SCREENS - DURING YOUR EVENT
  Schedule and provide artwork at least one week prior to first event
  
  • The west facing screen in the lobby is available to display your content during your event.
  • Please provide: 1920 (w) x 1080 (h) px graphic or video (video must be no longer than 30 seconds)

• ALL VENUE EVENT DIGITAL SIGNAGE LOOPS AT ARTTIX TICKET OFFICE HUBS
  Digital signage for events at all Arts & Culture venues will be displayed on the Eccles ArtTix Office Video Wall, outside of Delta Hall showtime hours. This same loop will also be featured on the screen closest to the ticket office at the Mid-Valley Performing Arts Center during non-showtime hours.

  Digital sign template found HERE: https://bit.ly/3ECeJZJ

  The signage will need to meet the following specifications:

  Digital Signage Guidelines

  • One graphic per event, use template found in above link
  • Submit to your event manager or directly to the Arts & Culture Marketing team (jjgreen@saltlakecountyarts.org)
  • This opportunity is opt-in and not required
  • When to submit:
    • Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date
    • Co-Presenters (Live at the Eccles, Broadway at the Eccles): Any scheduled event can be submitted – no limit on lead time or number of events. Will be removed at the end of the day of the last performance date
    • Non-Residents: Graphics can be featured on the Video Wall up to 90 days before first performance date; will be removed at the end of the day of the last performance date

  Digital Sign Requirements

  • Must use the provided 1920px (w) x 1080px (h) template for your event’s venue. 
  • Features a single event
  • Prominently features the following:
    • Name of event
    • Date(s) and time(s)
    • Presenting organization’s name
  • High-res JPG or PNG (unless cinemagraph, then MP4 preferred)
  • Static graphics only (no video; cinemagraphs allowed)

• POSTER DISPLAY AT VENUE
  • One poster case is available to you to advertise your upcoming event. Placement is based on availability.
  • Please provide:
    • Printed posters: 22 (w) x 34 (h) in inches
    • Coordinate with your event manager
    • Inform marketing staff

• FLYERS AT THE ROSE ARTTIX TICKET OFFICE
  • This opportunity should be coordinated with your event manager. Clients are responsible for printing and delivery of flyers.
  • Please provide:
    • Printed flyers (recommended sizes: 4” (w) x 6” (h) OR 8.5” (w) x 5.5” (h))
    • Coordinate with your event manager
    • Inform marketing staff

• SOCIAL MEDIA
  Schedule and provide content at least one week in advance
  
  
  • Your Weekly ArtTix Lineup - The Monday before your event begins, your event image and details will be included with other upcoming events in a weekly social media post "Your Weekly ArtTix Lineup" shared from our Salt Lake County Arts & Culture account. You do not need to do anything to be included in this post.
    
    
  • Facebook Events - We do create Facebook events for all ticketed events in our venues. We get those up between 30 and 60 days before your event date. If you would like it up earlier than that time frame, you can create a Facebook event and add Salt Lake County Arts & Culture as a co-host. 
    
    
  • Facebook & Instagram Posts on Arts & Culture Accounts
    We are happy to help promote your event on our social media accounts. We have Facebook pages and Instagram accounts for Salt Lake County Arts & Culture and Eccles Theater, and Facebook pages for Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center and The Rose. 
    
    Choose from the post options below, and provide:
    
    • Facebook - Show Announcement Post
      • Show graphic or video (1200x630 or square; website image can be used)
      • Copy for post (website description can be used, or provide alternate text)
    • Facebook - Discount Offer Post 
      • Show graphics or video (1200x630 or square; website image can be used)
      • Details of discount you'd like to offer
    • Facebook - Show Promotion Post
      • Image or video (1200x630 or square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram - Show Announcement Post
      • Show graphic or video (square; website image can be used; video can be used)
      • Copy for post (website description can be used, or provide alternate text)
      • Relevant hashtags (optional)
    • Facebook - Discount Offer Post 
      • Image or video (square; video can be used)
      • Details of discount you'd like to offer
    • Instagram - Other Show Promotion Post
      • Image or video (square; video can be used)
      • Copy for post (e.g. interesting show or cast facts, behind-the-scenes info, etc)
    • Instagram Story
      • Image or video (1080x1920 vertical art) OR URL of Instagram post to share
      • Requested @ tags, hashtags, etc.
        
        
  • Social Media Ads & Boosting - If you would like to reach a larger audience by boosting a social post on our page, please contact our marketing team to discuss details. To boost a post or create an advertising schedule, your organization will provide the boosting/advertising budget and our marketing team will use it to target your desired audience through our social media streams. Most timelines and budgets can be accommodated.

• EXCLUSIVE E-BLAST TO A&C MAILING LIST (~105K SUBSCRIBERS; $500 CHARGE; IF RESIDENT PLEASE TALK TO EVENT MANAGER)
  Schedule and provide content at least two weeks in advance. Availability is limited and first-come-first-served.
  • PLEASE NOTE: Exclusive e-blasts MUST include either presale access OR include some amount of a discount.
  • Please provide:
    • • E-blast copy (should include event date/time/location, description, any important COVID-19 or ticketing policies)
      • E-blast graphics (e.g. show artwork, show photos, organizational logo, etc.

• DISCOUNT EMAILS
  The marketing team will occasionally send out emails to our subscriber list offering a collection of discounts or special offers for any show that would like to participate. Any future show can be included in the discount email – the only requirements are that tickets are on sale when the email is sent and the show date is after the email is scheduled to be sent.

  To be included in the email, please inform the marketing team or your event manager of your desire to be included and the discount you’d like to offer. The event artwork you provided for the web listing can be used in the email.

  • 2026 Discount Email Calendar
    
    • New Year's deals, January 7 - requests and details due 1/1, email will be sent 1/7 at 10 am MST
    • Valentine's Day deals, February 3 - requests and details due 1/29, email will be sent 2/3 at 10 am MST
    • Spring deals, March 17 - requests and details due 3/12, email will be sent 3/17 at 10 am MST
    • World Art Day deals, April 15 - requests and details due 4/9, email will be sent 4/15 at 10 am MST
    • Summer deals, June 2 - requests and details due 5/28, email will be sent 6/2 at 10 am MST
    • End of Summer deals, July 28 - requests and details due 7/23, email will be sent 7/28 at 10 am MST
    • Season Opening deals, September 1 - requests and details due 8/27, email will be sent 9/1 at 10 am MST
    • Halloween deals, October 6 - requests and details due 10/1, email will be sent 10/6 at 10 am MST
    • Holiday Shows deals, November 3  - requests and details due 10/29, email will be sent 11/3 at 10 am MST
    • Holiday Gifts deals, December 8 - requests and details due 12/3, email will be sent 12/8 at 10 am MST

• WEBSITE EVENT PAGE FEATURED BANNER
  Schedule and provide content up to 60 days prior to first performance
  • Featured Banner placement is limited and dependent upon availability.
  • Banner art should prominently feature: Event name, date/time, venue location. May also include pertinent show details such as presenting org name/logo, featured artists, etc. Please do NOT include: ArtTix logo, web URLs, logos or text that will be too small to be seen on mobile, and in-depth show details found on show page.
  • Banner layout should meet THESE specifications (Banner Dimension Instructions)
  • Please provide:
    • Mobile Banner: 768x768px square art
    • Desktop Banner: 1920(w) x 360(h) px art (follow Banner Dimension Instructions for layout requirements)

If you have graphic design needs, we can connect you with a local graphic design student outside of our organization.

We have established a working partnership with Salt Lake Community College. They are willing to share potential projects with students in graphic design programs and classes. We can also post on a local job board to reach additional graphic designers.

As part of our partnership with SLCC, we have established that these projects could be paid or not paid.

Once connected with a graphic designer, you would work directly with them.

If you’re interested in connecting with a graphic designer, please send an email to Justin Green at jjgreen@saltlakecountyarts.org with the following information:

• Description of your graphic design needs. Some examples could include creating graphics from scratch, editing existing materials, resizing graphics, and improving a previous design idea. Please be as thorough as possible in what you would like help with.
• Description of payment – either hourly or total budget for your project. We would encourage you to pay designers for their work, but ultimately it is up to you. If you do not have budget, we can seek out graphic designers willing to help without pay, likely students who could use this as an opportunity to build their portfolio.